UX Work
Avetta
Setting the Scene
Who
Supply risk chain management company that connects organizations with vetted and qualified suppliers
What
Cloud-based commercial marketplace platform
Who
Workplaces that need greater visibility into better safety practices
How
The platform provides the management of qualified suppliers, contractors and vendors
The Problem
- Lack of urgency for risk management planning (more reactive than proactive)
- Vetting a qualified supplier
- Staying up to date with compliance standards
- Showcasing the overall value of Avetta
Core Team
Account Director
SEO Specialist
Design Researcher
UX Designer
Content Writer
Visual Designers
Developers
Select Deliverables
The Solution
The inclusion of messaging that better communicates the
value of supply risk chain management
“Companies need to be thoughtful about the future. We have to think globally, I want to see the global world view in their philosophy.”
Prospective Client
Servicing multiple audience groups though segmentation, content curation and personalization
“Our challenge is trying to get our procurement team sourcing more engaged.”
Current Client
The inclusion of messaging that better communicates the value of supply risk chain management
“The fact that it takes us so long to find the right contractor, we’re probably losing so much money
just vetting contractors.
[Avetta’s services] would be very helpful”
Prospective Client
Next Steps
Continue to access website engagement (Analytics & search keywords)
Provide a more unified experience through segmentation and personalization
Produce more strategic ways to showcase the value of their platform & early adoption