UX Work
Injectafer
Setting the Scene
Who
A medication produced by a pharmaceutical company, Daiichi Sankyo.
What
A prescription IV iron replacement medicine that is administered by or under the supervision of a healthcare provider.
Who
For those who have Iron Deficiency Anemia (IDA) and an intolerance to or have had an unsatisfactory response to oral iron.
How
Injected into your vein to treat iron deficiency anemia in adults
The Problem
- Oral medications are more well known and easy to access
- Lack of awareness for IV therapies
- Difficulties with finding and scheduling with infusion sites
- A high percentage of patients do not return for their second dose
Core Team
Project Manager
Account Managers
Engagement Strategist
Copywriters
Visual Designers
Developers
Select Deliverables
The Solution
Increased awareness on IV therapies and education
around IDA via multiple channels
Created a IDA discussion starter to help guide patients
in their discussions with their doctor
Developed an array of use cases to showcase how IDA can result from many different diseases and conditions
Provided an infusion center locator tool and developed an SMS program for continued education and appointment reminders
Intended Next Steps
Develop a preference center management strategy
Continue to make enhancements to their CRM program
